Enterprise Marketing — Review (Round 3)
Rebuilt from the Round 2 board. Every open and resolved comment was re-checked against the pages, the remaining ones applied, copy aligned to the Blockstream Enterprise copy guidelines, and headings set in Title Case. Open any page, press C to comment, D to draw.
Ad Creatives
Email Sequence (11)
Landing Pages (7)
What Changed in Round 3
- All pages: Headlines, section titles, callout labels, and eyebrows in Title Case; eyebrows no longer forced to all caps (Vic). Body and sub-copy stay sentence case.
- All pages: Em dashes removed from prose (Gianmarco; copy guidelines). "Seamless integration" replaced with "Integration on your terms" (guidelines ban SaaS filler). "Customer-controlled" unified to "customer-owned".
- Emails: Inter set as the primary font, buttons at 2px radius with a white hover (Vic on E10). "Talk to Us" in Title Case.
- E1: "rather" → "love to"; closing paragraph replaced with Michael's wording.
- E2 / E3 / E6: Simplicity box moved to the end (Michael, Gabriel).
- E4: Policy line now includes approval authorities (Michael). Headline third clause replaced.
- E5: Q&A replaced with Banks boxes 05 and 06 (Post-Quantum Readiness Leadership, Engineering Powerhouse) per Gabriel.
- E10: "For years" time framing replaced with "since 2018" (durable time framing rule).
- E13: Em dashes, the "So," opener, and "genuinely" removed.
- Tokenization / Deposits / Wealth: Capability 03 "standard APIs" → "the SDK" (Gianmarco: no APIs, only SDK). Comparison table: "Confidential Transactions" capitalized, "Multi-signature wallets" → "Multisig accounts" (terminology).
- Wealth: Callout 01 asset list aligned to E2: funds → commodities, wrapped assets → stablecoins (Gabriel).
- Banks: Six callouts laid out 3×2 (Vic). Capability 01 explains treasury (Michael). Eras section uses Inter instead of a mono font.
- Exchanges: Closing CTA "Settle" → "Build" (Gabriel). "Explorer APIs" → "Explorer API" (product name).
- Ads: Ad 03 second point → "Compliance Ready With Configurable Policy Controls" (Basak); Ad 05 → "High-Assurance Financial Programming" + new sub (Basak); photo and bright looks replaced with a solid blue look (Basak: contrast, abstract background).
- Not applied, needs an owner: Tokenization Capability 01 image (custody-module screenshot) and the E4 approver-box visual are design-team items; Michael's deck link for E4 bullets is not shared with Brady's account; Basak's "taglines too wordy" on the Tokenization hero conflicts with Gabriel's approved title; Vic's "make these smaller" and "Liquid teal" pins have no anchored target.